Williams, Dr. Andy - SEO 2020_ Actionable, Hands-on SEO, Including a Full Site Audit (Webmaster Series Book 1) (2020)
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20.86 лв.
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Contents
How to Use This Book Updates & Changes to This Book?
A note about UK v US English Typos in this book?
A Note About Page Rank (PR)
What Is SEO?
Why Is SEO Necessary?
What Makes a Page Rank Well?
How We Used to Rank Pages Personalized Search Results Top Ranking Factors in 2020 On-Page Factors Off-Page Factors Google’s Battle for Survival Panda, Penguin, and Other Major Updates Changes in 2011 Changes in 2012 Changes in 2013
August 2013 - Hummingbird - Fast & Accurate? Changes in 2014 Changes in 2015 The Mobile-friendly Update Changes in 2016 Changes in 2017
Changes in 2018 Changes in 2019
Where Do All of These Updates Leave Us?
SEO Today Trust Vs No-trust Webmasters Living in the Past A Note for WordPress Users The Four Pillars of SEO
1. Quality Content
The Content Your Visitors Want to See Keyword Research - Using Google Keyword Planner Set Up a Keyword Planner Account Without an AdWords Campaign The Keyword Planner is Only the Beginning Answerthepublic.com
Another Keyword Planner Example - Weight Loss What Google Tells Us About Quality Content
1. Create a useful, information-rich site
2. Think about the words people use to search
3. Try to use text instead of images for important names, content, or links
4. Make <title> and ALT attributes descriptive
5. Make pages for users, not search engines
6. Avoid tricks designed to manipulate your rankings
7. Make your website stand out in your field Google Tells Us to Avoid the Following
1. Automatically Generated Content
2. Creating Pages with Little or No Original Content
3. Hidden Text
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